BraunTrack Advisory Niverville & Winnipeg, Manitoba

How we look at a business

Five areas, examined together

The OWNER Method is an assessment and advisory framework, not a complete operating system you have to adopt. We measure the company first, then decide what it actually needs.

Owner-led companies rarely have one problem. They have three or four that are quietly holding each other in place — and each one looks like the cause of the others depending on which day you ask. Examining them separately produces confident answers to the wrong questions.

Opportunity
Where value is created, lost or constrained. Which customers, jobs and service lines actually make money. Whether pricing is set against known margins or against a feeling about the market.
Workflows
Where work slows down, breaks down, or depends on a particular individual being available. Whether recurring problems are being fixed at the cause or handled again each month.
Numbers
Whether the information you have can direct a decision. Timeliness matters more than precision here — accurate figures that arrive six weeks late are a history lesson.
Execution
Whether decisions turn into completed work. Whether priorities survive a busy month. Whether anyone is accountable by name for an outcome rather than for an activity.
Release
How much of the business depends on the owner personally — the relationships, the judgement calls, the reason the good people stay. This is the slowest thing to change and the one that determines what the business is worth to anyone else.

From owner-dependent to management-led

The five areas describe what we look at. This describes where the work is going.

Owner DependentThe business runs through one person.
StructuringRoles exist; decisions still return.
Management LedManagers decide in their own areas.
ScalableGrowth is capacity, not attention.
TransferableIt works without the founder.

Most owner-led companies we work with start in the first two positions. The aim is not to arrive at the far end — plenty of owners have no intention of leaving, and shouldn't. The aim is that the position is a choice rather than a constraint.

Find where you sit — six minutes

A caution worth stating

"The business should run without you" is not always the right goal

In a professional firm, and in plenty of trades businesses, the owner is also the principal producer. Complete operational independence may be neither achievable nor desirable, and an advisor who insists on it is applying a philosophy rather than reading the company.

The more accurate aim is to reduce unnecessary dependence — the decisions that come to you only because nobody defined who else could make them — while strengthening the business around its highest-value people.